We process personal data for online marketing purposes, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, through which the user information relevant to the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information about times of use and functions used. If users have consented to the collection of their location data, this can also be processed.
The users' IP addresses are also stored. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as e-mail addresses or names) is stored, but rather pseudonyms. This means that we as well as the providers of the online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or using similar methods. These cookies can later generally also be read on other websites that use the same online marketing process, analyzed for the purposes of displaying content, and supplemented with further data and stored on the server of the online marketing process provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing processes we use and the network connects the users' profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. by giving consent during registration.
We generally only receive access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.
• Types of data processed: content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, for example via Facebook pixel (via apps or other ways) and relates to people or their actions; Zu The data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); Event Data does not include the actual content (such as written comments), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years target groups formed by them with the deletion of our Facebook account).
• Affected persons: users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioral profiling, use of cookies); Conversion measurement (measuring the effectiveness of marketing measures); target group formation; Marketing; Profiles with user-related information (creating user profiles); Provision of our online offering and user-friendliness; Remarketing.
• Security measures: IP masking (pseudonymization of the IP address).
• Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Objection option (opt-out): We refer to the data protection information of the respective providers and the objection options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been provided, you have the option of turning off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu.(https://www.youronlinechoices.eu/) b) Canada: https://www.youradchoices.ca/choices .(https://www.youradchoices.ca/choices) c) USA: https://www.aboutads.info/choices .(https://www.aboutads.info/choices) d) Cross-territorial: https://optout.aboutads.info.(https://optout.aboutads.info/)
Further information on processing processes, procedures and services:
• Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for transmitting event data or contact information using interfaces in apps), it is possible for Facebook to identify visitors to our online offering as Determine the target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those users on Facebook and within the services of the partners that cooperate with Facebook (so-called “Audience Network” https://www.facebook.com/audiencenetwork/ (https://www. facebook.com/audiencenetwork/)) which also have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products, which are evident from the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion measurement”); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://www.facebook.com<(https://www.facebook.com/) /a>; Data protection declaration: h(https://www.facebook.com/)ttps://www.facebook.com/about /privacy;(https://www.facebook.com/about/privacy) Further information: User event data, i.e. behavioral and interest information, is used for the purposes of targeted advertising and target group formation on the basis of the shared responsibility agreement ("Addendment for Controllers", https://www.facebook.com/legal/controller_addendum)(https:// www.facebook.com/legal/controller_addendum) processed. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).
• Facebook advertisements: Placement of advertisements within the Facebook platform and evaluation of the ad results; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com<(https://www.facebook.com/) /a>; Data protection declaration: h(https://www.facebook.com/)ttps://www.facebook.com/about /privacy;(https://www.facebook.com/about/privacy) Option to object (opt-out): We refer to the data protection and advertising settings in the user profile on the Facebook platform as well as within the framework of Facebook's consent process and Facebook's contact options for exercising information and other data subject rights in Facebook's data protection declaration; Further information: User event data, i.e. behavioral and interest information, is used for the purposes of targeted advertising and target group formation on the basis of the shared responsibility agreement ("Addendment for Controllers", https://www.facebook.com/legal/controller_addendum)(https:// www.facebook.com/legal/controller_addendum) processed. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).
• Google Ads and conversion measurement: Online marketing process for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users, who have a presumed interest in the advertisements. In addition, we measure the conversion of the ads, i.e. whether users took them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://marketingplatform.google.com<(https://marketingplatform.google.com/) /a>; Privacy policy: h(https://marketingplatform.google.com/)ttps://policies.google.com/privacy;(https://policies.google.com/privacy) Further information: Types of processing and data processed: https: //privacy.google.com/businesses/adsservices;(https://privacy.google.com/businesses/adsservices) Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business .safety.google/adscontrollerterms.(https://business.safety.google/adscontrollerterms)
• Google Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that allows users who use an online service to be included in a pseudonymous remarketing list so that users can be contacted based on their visit to the online service -Service advertisements can be displayed on other online offers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://marketingplatform.google.com<(https://marketingplatform.google.com/) /a>; Privacy policy: h(https://marketingplatform.google.com/)ttps://policies.google.com/privacy;(https://policies.google.com/privacy) Further information: Types of processing and data processed: https: //privacy.google.com/businesses/adsservices;(https://privacy.google.com/businesses/adsservices) Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business .safety.google/adscontrollerterms.(https://business.safety.google/adscontrollerterms)
• Extended conversions for Google Ads: When customers click on our Google ads and then use the advertised service (so-called "conversion"), the data entered by the user, such as the email address, can be the name, home address or telephone number are transmitted to Google. The hash values are then compared with the users' existing Google accounts in order to better evaluate and improve the users' interaction with the ads (e.g. clicks or views) and thus their performance; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://support.google .com/google-ads/answer/9888656.(https://support.google.com/google-ads/answer/9888656)
• Instagram advertisements: Placement of advertisements within the Instagram platform and evaluation of the ad results; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 Sentence 1 Letter a) GDPR); Website: https://www.instagram.com<(https://www.instagram.com/) /a>; Data protection declaration: h(https://www.instagram.com/)ttps://instagram.com/about/legal /privacy;(https://instagram.com/about/legal/privacy) Option to object (opt-out): We refer to the data protection and advertising settings in the user's profile on the Instagram platform as well as within the framework of Instagram's consent process and Instagram's contact options for exercising information and other data subject rights in Instagram's data protection declaration; Further information: User event data, i.e. behavioral and interest information, is used for the purposes of targeted advertising and target group formation on the basis of the shared responsibility agreement ("Addendment for Controllers", https://www.facebook.com/legal/controller_addendum)(https:// www.facebook.com/legal/controller_addendum) processed. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).
• Microsoft Advertising: Online marketing process for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a have a presumed interest in the advertisements. In addition, we measure the conversion of the ads, i.e. whether users took them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service Provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://about.ads.microsoft.com/ ;(https://about.ads.microsoft.com/) Data protection declaration: https://privacy.microsoft.com /de-de/privacystatement;(https://privacy.microsoft.com/de-de/privacystatement) Option to object (opt-out): https:/ /account.microsoft.com/privacy/ad-settings/;(https://account.microsoft.com/privacy/ad-settings/) Further information: https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security.(https://about.ads.microsoft.com/de-de/policies/legal-privacy-and-security)